WASHINGTON, D. C. — Smart home devices are the most recognizable and familiar IoT technology in the United States, according to a new survey by Clutch, a B2B research, ratings, and reviews firm based here.
The rising familiarity with smart home devices among U.S. consumers is most likely a result of “forced adoption” as more people begin to expect their homes to feature smart devices, such as smart security systems and smart thermostats. People benefit from the ability to access and control their home devices remotely, especially their security systems, according to Clutch.
The research firm surveyed 581 people who are familiar with IoT technology to learn about the perceived benefits and hurdles of investing in connected devices.
IoT technology allows people to access and control aspects of their lives remotely through a network of smart devices and sensors that connect to each other through the Internet.
The growing popularity of connected devices such as ovens, fridges, security systems and thermostats indicates that IoT technology is encroaching on our home lives, according to Clutch.
People value the level of control connected devices offer, particularly for monitoring home security. They also plan to invest more in home automation devices as IoT technology becomes more available and affordable.
As people invest in more devices, they increasingly prefer home automation as part of their home design. According to a study from Fixr, over half of new homeowners include smart home devices as part of their design plans in 2019.
Remote control and monitoring (37%) are the primary benefits of owning a connected device, according to the Clutch survey. The company suggests its survey results can be used to understand which factors impact how familiar people are with IoT technology and how people invest in connected devices. Following are more findings from the survey findings:
- Most people are familiar with IoT technology, especially devices commonly found in the home such as smart security systems and smart thermostats (76%).
- The percentage of people familiar with smart home devices (76%) is slightly ahead of those familiar with wearable devices (75%) and digital assistants (73%).
- Over half of people (53%) currently own a smart home device, partially due to “forced adoption.”
- As more home devices are manufactured with IoT connectivity, people anticipate that they will invest more in connected devices in the future. One-third (33%) plan to invest in a connected home device in the next three years.
- Smart security systems are the smart home devices people are most familiar with (68%) and most likely to own (53%), which is unsurprising since remote security monitoring is the main benefit people associate with smart home technology.
- Cost (26%) is the primary concern people have with smart home devices, more so than security vulnerability (21%), though most people recognize that some smart home devices can reduce costs.
- For example, over half of people (53%) think that smart thermostats reduce utility costs, more than double the number who think they increase utility costs (24%).
- Only 43% of people see or use connected devices daily, meaning that most people don’t rely on their smart home devices.
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